This document walks you through how to properly configure Singular postbacks to Adikteev for performance tracking and campaign optimization.
Follow these steps closely to ensure correct data flow.
1. Add Adikteev as a Partner
- Go to your Singular dashboard.
- Click ATTRIBUTION > Partner Configuration > Add a Partner.
- Search for ADIKTEEV and select it.
2. Select App
- Choose the app for which you want to configure postbacks.
- You’ll set it up separately per app site (iOS/Android).
3. App-Specific Configuration
Enable all of the following checkboxes:
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Send View-Through Postbacks
This allows Singular to send conversions from impressions (view-throughs).
-
Send all install postbacks to ADIKTEEV
Sends postbacks for all installs, including organic, unattributed, and Adikteev-attributed.
Note: Singular does not send source detail unless the install is attributed to Adikteev.
-
Send all event postbacks to ADIKTEEV on all installs
This ensures all in-app event data is forwarded to Adikteev.
4. Click-Through Attribution Lookback Window
- Scroll to Click-through attribution lookback window
- Set to 7 days (leave default unless told otherwise by Adikteev)
5. Install & Re-engagement Postbacks
- Under Install or Re-engagement, choose Install
- Make sure these are checked:
- Send View-Through Postbacks
- Send postbacks to ADIKTEEV on all installs
6. Event Postbacks
- Scroll to the Event Postbacks section.
- For each event you want to send:
- Set Lookback to None
- Check Include Revenue Value (for revenue-related events)
- Check Send all (on each individual in-app event)
7. Finalise
- After all configurations are complete, click Done
- You’re live — events will now be forwarded to Adikteev in real time
Note: We need to follow this setup to enable view-through attribution: