Step 1: Create a Cross-Device Link in Adjust
Follow these steps in Adjust’s Campaign Lab to generate a cross-device CTV link:
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Navigate to Campaign Lab.
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Click + New Partner.
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Select your network and app.
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Under Set your link use case, choose Cross-device link.
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Enter a link name.
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(Optional) Customize campaign parameters.
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(Optional) Set the attribution window (recommended: 72h View-Through Attribution)
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Click Create link.
⚠️ Important: Use these links only for CTV campaigns. They are not suitable for web or mobile environments.
The following is a sample format of a cross-device impression link generated in Adjust for CTV campaigns. Your actual link will differ based on your campaign settings.
https://view.adjust.com/impression/yfvxy6?campaign={CAMPAIGN_NAME}%20({CAMPAIGN_ID})&adgroup={APP_ID}&creative={AD_NAME}&country={CC}&adgroup_id={PLACEMENT_ID}&ip_address={DEVICE_IP}&campaign_id={CAMPAIGN_ID}&device_type={DEVICE_TYPE}&publisher_id={APP_ID}&tracker_limit=100000&applovin_click_id={ID}&applovin_event_id={EVENT_ID}&external_tracker_ids=1&android_id_lower_sha1={HADID}
Step 2: Campaign Link Delivery
Once your Adjust cross-device link is ready:
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Share the CTV link along with your creative assets to your Adikteev account manager.
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Include any relevant campaign instructions (e.g., geo-targeting, OS, frequency capping).
Step 3: Event Forwarding (Optional)
To share post-install events (e.g., Signup, Purchase) with Adikteev:
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Go to Campaign Lab > Ad networks.
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Select Adikteev.
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Click the Data sharing tab.
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Find your app and click Edit settings.
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Toggle ON the events you want to share.
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Under Map your events, match the events you’ve set up in Adjust to ones Adikteev can use.
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Click Save.
Note: Not all campaigns require post-install event sharing. Confirm with your Adikteev account manager whether forwarding signup, purchase, or other events is needed for your use case.