Creative specifications

  • Updated
  • Supported Formats: We support VAST 2.0 and VAST 3.0 specifications. Note that VPAID and MRAID are not supported on CTV devices.
  • File Format: We require a high-quality MP4 file format for video assets.
  • Duration: Ads should be 15 or 30 seconds long and non-skippable.
  • HD Video Requirement: HD video is required for certain inventory, such as Hulu.
  • Placement Types: Most ad placements will be Mid-Roll, with a smaller portion being Pre-Roll.

 

Video Ad Requirements

 

Video format
MP4
Video aspect ratio
16:9
Video dimensions
1280x720 or 1920x1080 
Video bitrate
15-30 Mbps CBR
Video frame rate
23.98 or 25 or 29.97
Video max file size
Upto 100 MB
Video duration
Common durations: 15s, 30s, 60s
Any video longer than 60 seconds may need to confirm inventory source availability
Audio bitrate
192 kbps minimum

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