Step-by-Step Set Up

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Step 1: Select Adikteev Retargeting

1. Go to Collaborate > Active Integrations (side menu)

2. Select Adikteev Retargeting from the integrated partners list

Step 2: Enable View-Through Attribution 

Once you click Adikteev Retargeting, you will land on this Integration page

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1. Toggle Install View-Through Attribution ON (This does not change all VTA settings, only per link). The VTA window for tracking links can be set later in the attribution link section

2. Toggle Cross-Platform Equal Attribution ON

3. Set the Equal Attribution Priority Lookback Window (Recommended: 6 hours)

 

Step 3: Check OneLink Template for CTV

Navigate to Engage > OneLink Management

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1. Create a new OneLink template under the app 

2. Ensure both Android and iOS bundles are included

3. Verify Cross-Platform Attribution is enabled

Screenshot 2025-04-30 at 15.27.18.png

Step 4: Generate CTV Tracking Link

Go to Active Integrations > Adikteev Retargeting > Attribution Link

1. Select the CTV Onelink Template you just created 

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2. Scroll to Retargeting Settings and adjust VTA settings since CTV has no CTAScreenshot 2025-04-30 at 15.38.32.png

1. Toggle Cross-Platform Attribution ON

2. Choose the 72-hour VTA window (Recommended by AppsFlyer)

3. Copy the CTV Tracking Link and share it with Adikteev.

Reminder: Repeat the same process for the other OS.

 

Step 5: Steps to Enable Cost Import 

Grant Adikteev the required cost import permission in AppsFlyer

  1. Go to Collaborate > Active Integrations (The Integrated Partner page will load)
  2. Select the integrated partner
  3. Navigate to the Permissions tab
  4. Enable Ad Network Permissions (if not enabled already)
  5. (Optional) Add account users
  6. Enable Use Cost Import
  7. Click Save Permissions

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