This guide outlines how to send Audiences to Adikteev thanks to the Adjust Audience Builder feature.
Adjust offers the Audience Builder feature in order to create device lists for targeted advertising, and in particular to be retargeted with Adikteev.
Getting credentials
Before setting up the connection in Adjust you will need to ask API credentials to your Adikteev Account Manager. Your Account Manager will provide you an API username and password.
NB. these credentials are the same as for the cost API
Activating the connection
Once you have your credentials, follow these steps to active the audience builder in Adjust dashboard:
- Under DataWorks, select Connections.
- Click on New Connection, and then select Adikteev in the list of partners
- Select the Audience Builder service.
- Enter the API username and password received from your Adikteev Account Manager.
- Click on Connect.
Verifying connection status
Once the connection is configured, you can that confirm the integration is operational by doing:
- Navigate to the Dataworks / Connections page.
- Locate Adikteev Activation in the list of connected partners.
- Review the Connection Status under the Audience Builder column to ensure it's active:
"Available" status indicates that the service is available, but not connected yet.
"OK" indicates that there are no connection issues and the connection is active.
"Error" indicates that there is a connection issue.
If the status is in "Error", double check the validity of API credentials with your Adikteev Account Manager, or contact Adjust technical support if the issue persists even with valid credentials.
Sharing Audiences with Adikteev
- Under Campaign Lab, select Audiences.
- Build the audience that you would like to reengage following the Adjust documentation.
Make sure to select Advertising ID as ID Type in the first step so that Adikteev can recognize the devices for your app retargeting campaign
- Once created, in the Audiences list, select the Audience you would like to share to Adikteev.
- In the Groups module, click on Share with a Partner.
- In the list of partners, select Adikteev in the Partner drop-down menu, and your partner account, then click on Share.
You are all set! Your audience is now linked to Adikteev and can be used for your app retargeting campaigns.