Before starting a retargeting campaign with Adikteev, you will have to share with us click and impression tracking links so that Airbridge can measure the campaign performance.
How to generate click and impression tracking links
- In your Airbridge dashboard, in the left menu, go to Tracking Link > Link Generation
- In the "Link Generation" section, select Adikteev as channel. Some tracking link parameters like campaign name, creative name or publisher ID will automatically be added to the links.
- In the "Redirection" section, select App (Deep Link) as "Destination". Make sure to enter a valid value in the Deep Link field, otherwise users won't be directed to your app properly. In the "Fallback Path" subsection, you can leave the default values (redirection to app stores).
- In the "Campaign Attribution Parameter" section, you can leave the toggle Re-engagement switched OFF. Indeed, Adikteev retargeting campaigns may drive a certain number of app installs for users who have uninstalled your app since their last activity, app installs which will only be measured if this toggle stays switched off.
- Finally, hit the call-to-action Create tracking link at the bottom right.
Copy-paste the click and impression tracking links generated by the Airbridge dashboard and send them to your Adikteev Account Manager who will perform some tracking tests before launching the campaign.